Make Money

19 JULY 2008
Make Money Blogging--Don't Make This Mistake When You Monetize Your Blog
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By: Edgar Allen Lees



On piece of advice that I see being perpetuated among the A-Lister blogs is to mix different types of monetization on your blogs. I see it all the time. It blows my mind that this is the prevailing wisdom of the day but it is. The idea is that since it is unwise to put all of your eggs in to one basket, people seem to think that it is a good idea to mix adsense with affiliate banners and links. This is so far from being good advice that it makes me laugh. And to think that most bloggers are sitting around telling each other this stuff like they know it to be true. What a joke!If you are one of these bloggers then this is your lucky day. You have found yourself an article that is destined to wise you up...and for free at that. This is not a $47 ebook is it? You never ever want to put affiliate banners and ads or links on your site if you are also working adsense. The reason is simple
With adsense, which can be very complicated to fully understand by the way, your income is largely determined by your ctr. A better ctr means you'll make more money. CTR is your 'click through rate'. This is the number of clicks versus the number of times the ad has been shown. When an ad shows it is called an impression. so if one hundred people come to your site and 4 of them click an ad, then your ctr is %4
You don't want your ctr to suffer because then it may lead to your ads getting smart priced. This is when ads that were paying your three dollars per click are now, suddenly, only paying ten cents a click. This can happen if your ctr is really low. Google protects the high paying advertisers from having to pay top dollar to sites that don't convert well for their ads. It is called both value pricing and smart pricing. Lots of folks just call it getting priced.So if you are going to work adsense and affiliate products that is OK, in fact you should diversify your income streams...just not on the same site! Your affiliate publisher doesn't care about how many impressions the banner gets since you only get paid when something sells. However, your adsense will suffer greatly if everyone keeps clicking your affiliate ads
You might wonder why this is so bad since you would still be making money anyway, just not from adsense. Some of you out there might think, "So what? I didn't get a two dollar click but I got a forty dollar affiliate sale instead...what is the problem?" The problem is that if just one page of your blog network gets priced it affects your whole network! That means ALL of your sites will have three or five cent ads! Now we are talking about some serious damage to a very important income stream!So just remember never to mix your affiliate banners and ads with with adsense ads. Don't let them compete against each other. Either work one type of monetization or another.
Edgar Allen Lees is a respected and widely known SEO consultant who enjoys working from home full time.make money bloggingblogging make money
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